Vans Shoes has started a shoe factory, which is sold directly to the public in 1966 in Anaheim, California. This gives an idea of Paul Van Doran became almost immediately associated with the skater culture. The company is still gears towards many of its products', skaters snowboarding, surfing and BMX. Vans shoes have been designed for style skater in mind, but also the idea of using technology to improve the ability of these athletic shoes to extreme sports events. Vans are constantly innovating while remaining true to a culture that has made the company what it is today.
Trucks take several forms, such as teachers Classic Slip-On Vans Authentic lace-ups, Sk8, Sk8-Hi Hi top coaches and Zapato Del BARCO boat shoes. The company also has a clothing line today, which includes jeans, t-shirts, button-down collar, jackets, hats and belts. The distinctive printing and graphic design look of Vans shoes have been a way to express individuality, especially among skaters, whose friends and fans spend much time looking at their feet while performing tricks on map. These unique designs have appeared in major films Sean Penn character in the 1982 classic Fast Times at Ridgemont High.